WELSPUN/POLLACK collaboration Spread Communications

When charged with growing brand recognition for both Welspun and Pollack among designers, editors and industry insiders, we concepted a joint panel discussion in partnership with Hearst and SoulCycle.

Objective

Grow brand recognition for Welspun and Pollack among editors, designers, and industry insiders.

Plan

We created a panel discussion featuring both Welspun Managing Director Dipali Goenka and Pollack Design Director Rachel Doriss, and approached our contacts at Hearst Publishing as partners. Once Hearst was on board, we worked together to enlist Gabby Cohen, Senior Vice President of SoulCycle as a participant.

Results

The “Empowering Women in Business” panel discussion was moderated by Kate Kelly Smith, formerly Hearst Design Group Publishing Director, and hosted at Hearst Tower in Manhattan.

  • More than 150 guests gathered for breakfast and to listen to the panelists, and the event was also live streamed through Hearst’s social feed.